Social Selling – The New Cat Call

I have never been the object of a Cat Call. No doubt this is because I am a male and far from Cat Call caliber even if women were prone to such things.

I once worked as a server in an ‘alternative’ bar and received some degree of attention from the male patrons but I digress….

The Cat Call – alternately known as a Wolf Whistle seems to be a uniquely male phenomenon although this funny video parodies what would happen if woman turned the tables:

For those unfamiliar with Cat-Calling, here is how it works:

  1. Attractive female passes by.
  2. Male whistles or makes some other attention-getting sound signifying appreciation for their physical form.
  3. Man follows up with some statement of affection like: ‘nice legs’ or ‘hey baby.’
  4. Woman turns around, thanks man, and offers to meet up for an intimate encounter.

In truth, I have never seen (and certainly never experienced) a situation produce the outcome described above.

While I have witnessed many a Cat-Call, all have resulted in one of the following:

  1. Woman ignores her erstwhile suitor
  2. Woman responds with a phrase or gesture indicating disgust while continuing on her journey
  3. Woman confronts the Cat-Caller directly berating him for poor manners and questioning his upbringing including and up to threatening physical harm.

Herein lies my question and confusion.

How is it possible for a behavior that does NOT produce a desired outcome to perpetuate through society, cultures, and across generations?

One would expect people would stop doing things that don’t produce the desired result.

This paradox leads me to consider the possibility that Cat-Calling HAS resulted in a successful romantic encounter for some person at some point in time.

What else would explain its continued existence?

This brings me to the topic of Social Selling…

Each day, I am inundated with unsolicited social media messages assuring me of my need for whatever product or service they are hawking. I suspect marketers all received the same memo proclaiming the benefits of approaching connections with a thinly veiled sales pitch regardless of whether any actual relationship exists.

For the record, I delete every single one of these advances without consideration. Moreover, everyone I have spoken to assures me they too delete every single one of these advances without consideration.

Yet the onslaught of ‘social selling’ messages persist and show no signs of slowing.

In some ways this reminds me of the African consul years ago who filled my inbox with pleas to help him take advantage of the $10,000,000 trust fund he stumbled upon.

Certainly he would have given up if people weren’t responding to his generous offer.

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