Why you need to get on Snapchat now!

Within two years, Snapchat will be the MOST POWERFUL SALES TOOL for BUSINESS and you have no clue how it works or why people use it.

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Last night, I spoke to a class of graduate students… MBA candidates in the CU entrepreneurship program to be exact.

Almost everyone in the room were part of the Millennial demographic with most in their late twenties to late thirties.

I asked everyone in the room if they were actively using Snapchat and, if so, how many friends they had.

More than half the class shared they were not currently using Snapchat and of those that were, few were active users and nobody had more than 25 connections or ‘friends.’

To my surprise more than half of these aspiring entrepreneurs were NOT using and had little familiarity with the fastest growing social media platform in the world.

I expect most of you reading this article are NOT using Snapchat and don’t even understand how it works.

My goal is to change that!

Let’s start with some statistics:

  • 100 Million people log into Snapchat every day.
  • Most users visit 4 or more times per day.
  • 71% of users are under 34 years old
  • 45% between the age of 18-24
  • 76% or Millennials (age 18-34) use Snapchat

Unless you plan to be retired or dead 10 years from now, it is impossible to ignore the fact that this will be the primary channel to reach 28 – 44 year olds and everyone else.

Whose to say these people will still be using Snapchat in 10 years?

This is a technically a valid question but only if you choose to forget that Facebook had roughly 145,000 uses 10 years ago and more than 1.5 Billion now.

Snapchat is only 3 or 4 years old depending on when you consider their ‘launch.’

As of this moment, Snapchat has 1.4 Billion monthly users and this number gets bigger every day.

Over the next few months, I am going to show you why Snapchat will evolve into the most important business tool and, more importantly, how you can use it to attract customers.

But there is a catch…

I am going to use using Snapchat to show you first hand so you will need to install Snapchat and setup an account.

Ready to get started?

Step One (if you are on a computer) 

  • Install the SnapChat Application on your smartphone
  • Point your phone (camera) at the picture above
  • Make sure the image fits entirely within your screen
  • Press and hold in the center of the image

Step One (if you are on your smart phone)

  • Install the Snapchat Application on your smartphone
  • Open Snapchat on your smartphone
  • Swipe down to access the ‘friends’  page
  • Click ‘Add friends’
  • Click ‘Add by Username’
  • Search for townsendw (that’s me!)
  • Click on the ‘+” next to my name

Step Two: Engage with me on Snapchat by following my ‘Story’

  • Open Snapchat on your smartphone
  • Swipe left to access the ‘Stories’ section
  • Find my name and click on it (this will launch my ‘Story’)
  • Click your volume button once to turn on sound
  • Open Snapchat and visit my story at least once a day for the next few weeks

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