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Reminder to Keep Your Business Strategy Simple

Townsend and I first met while his team was on an engagement at a mid-sized wireless voice mobility company where I developed a simple model with performance metrics to assess market segments. He was looking at sales optimization, territory coverage and business strategy. Over the years, we have been in and out of touch, but I was recently on a conference …

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Social Media Marketing & Why You Can’t Afford NOT To

Every company in the civilized world is thinking about social media marketing and how to make it work for them. For most businesses, social media is like an exotic language that is only spoken by people under 30. The people in senior management know they should learn it but opt for a translator instead. Often times, because there is a …