View Post

Direct Marketing Mail #Fail

Here is a video walk through of some direct marketing mail a client received today… Yikes!   By Townsend Wardlaw   photo credit: <a href=”http://www.flickr.com/photos/epsos/8270256961/”>epSos.de</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by/2.0/”>cc</a>

View Post

Lead Generation Strategies – Ultimate Failure

What’s Wrong With This Picture? I was trying to download (yet another) FREE Guide to I Can’t Remember What and Don’t Really Give a Shit About when I was presented with the ubiquitous opt-in form. Did I mention this form was found on the site of a firm that bills itself as a digital marketing agency specializing in inbound/online demand generation …

View Post

Nurturing Leads – Benchmarks to Guage Customer Intimacy

The Six Elements of Customer Intimacy In this entry, I will provide some clarity into the Six Elements of Customer Intimacy and define what is meant by each. You can think of these descriptions as benchmarks (i.e. the ’10’ on a scale of 1-10). In reality, we will seldom get to a ’10’; however, the point of this exercise is to …

View Post

Nurturing Leads – Customer Intimacy and the Sales Relationship

The Role of the Customer Relationship In my work as a sales coach and mentor, I often speak about Customer Intimacy. For many, intimacy is an awkward word to use when referring to your customer (or prospective customers) relationships. It is awkward in the sense that most people are uncomfortable with the dynamic of intimacy in their personal lives. For …